While 2020 has certainly been packed to the gills with challenges, there are several factors in play that set up exciting opportunities for the giver in each of us this holiday season.
Charitable giving has been on the rise for years, with 2019 seeing the highest full year giving rates to date. Americans gave nearly $450 billion, up 2.4% from the previous year. Individuals made up 69% of the total giving, with corporations covering the remainder. If you had asked me in March if I expected that trend to continue into this year, I would have told you not a chance.
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